Machines and Meaning: Work Meaningfulness in the Age of AI
Single Wave Study
General Information
Title
Machines and Meaning: Work Meaningfulness in the Age of AI
Project Number
408
Abstract
Short survey on how people experience AI generated and human generated communication. Half of the respondents review three slogans, labeled as created by an Artificial Intelligence (AI)-powered marketing software and the other half will review the same slogans with the label created by a marketing professional.
Longitudinal Type
Single Wave Study
Begin date
07-04-2025
End date
29-04-2025
Researcher
Milena Nikolova (University of Groningen); Viliana Milanova (University of Groningen); Feicheng Wang (University of Groningen)
Publisher
Centerdata
Copyright
© 2026 Centerdata
DOI
https://doi.org/10.57990/78j8-1a31
Funding Organization
ODISSEI,
OCW (Domeinplan SSH),
University of Groningen
Response Information
Response Overview
Selected number of household members: 2,825 (100.0%)Non-response: 704 (24.9%)
Response: 2,121 (75.1%)
Complete: 2,116 (74.9%)
Incomplete: 5 (0.2%)
Collection Events
Period
07-04-2025 to 29-04-2025
Sample
Random sample of panel members 16 years and older.
Collection Mode
Internet Survey
Fieldwork Note
A reminder was sent twice to non-respondents.